Our story began out of frustration and disappointment of traditional car air fresheners. I found myself constantly going back to the same old scents that faded away too quickly and the lack of fresh and enjoyable scents on the market. I knew there had to be a better product, so I set out on a journey over two years ago to develop and create the ultimate car-freshener. What started as an idea quickly became sleepless nights, countless months of R&D, and the mighty noses of some friends and family to bring this idea to light.

Driven by the passion of innovation and the goal to deliver a remarkable scent experience, our products are consciously made and developed in-house here in Melbourne, Australia, using locally sourced ingredients to ensure quality and safety. Overtake is about delivering a scent experience that's vibrant, energising, and packed full of freshness, to turn those mundane drives into exciting journeys.

From the design, to the formulation, to the final production stages, each Overtake air freshener is meticulously handcrafted. As an Australian-made brand we take immense pride in our roots, our air fresheners are a product we can proudly say is Aussie made, it is a reflection of our commitment and spirit to deliver a remarkable product that supports our local industries and economy.

I hope you get to experience the difference yourself - to embrace the excitement, the freshness, and the joy that our scents bring.

Thank you for reading.

Jason (Founder)